Programa HOW Concierge

Strategic valuation. When it makes sense.

O HOW Concierge não é um serviço standard nem uma solução universal.

This is a selective appreciation program reserved for properties with proven potential for returns.

Before undertaking any project, we assess whether the investment:

• effectively increases market value,
• improves the property’s appeal to the right buyer,
• shortens the time to sale without compromising positioning.

If the answer is no, we do not recommend the investment.

Eligibility criteria

A elegibilidade para o HOW Concierge resulta do diagnóstico estratégico e tem em conta fatores como:

• location and urban context,
• property type and functionality,
• target market segment,
• relationship between the cost of the project and the expected impact
on value or liquidity.

The goal isn't to turn poor properties into good ones. It's to enhance good properties that are poorly presented or poorly located.

Interventions are always:

• objective,
• with measurable impact,
• focused on ensuring profitability.

These may include painting, window frame adjustments, floor refinishing, minor repairs, deep cleaning, and, when appropriate, strategic home staging.

• A clear estimate approved in advance by the homeowner
• No fees until the deed is signed
• Decisions are always well-founded and explained

O HOW Concierge existe para servir a estratégia de venda, não para a complicar.

HOW

We help enhance the appeal of good properties that are poorly presented or poorly located.

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